Ad H wk

Advertising used to sit quietly in the background. Today, it often interrupts, distracts, and demands. Autoplay videos, forced interactions, and pop-ups have turned everyday browsing into a constant negotiation for attention.

AdHawk was created as a public response to that shift. We’re not against advertising itself—we’re against ads that disrespect users. Our goal is to make online advertising more ethical, transparent, and human-centered.

When an ad crosses the line from communication to coercion, we believe the public deserves to know. Each report on AdHawk is a small act of accountability—a signal that users notice and care how brands communicate.

Our growing index, The Wackest 100, highlights companies reported for using intrusive ad tactics. By making these practices visible, we encourage brands to improve—not shame them, but challenge them to do better.

AdHawk exists to help consumers reclaim control over their experience online and to inspire advertisers to create better, more considerate ways to reach people.